This website uses the so-called “Facebook Pixel” and the Conversions API of the social network “Facebook” by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta) for the following purposes:
- Facebook (website) Custom Audiences
We use the Facebook pixel and the Conversions API for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based advertisements (“Facebook Ads”) to users of the website when they visit the social network “Facebook” or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you.
- Facebook conversion
We also use the Facebook Pixel and the Conversions API to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The processing of this data by Facebook takes place within the framework of Facebook’s data policy. Special information and details about the Facebook pixel, the Conversions API and its functionality can also be found in the Facebook help area.
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta) for the collection and transfer of data in this process. This applies to the following purposes:
- The creation of individualised or suitable ads, as well as for their optimisation
- Delivery of commercial and transaction-related messages (e.g. via Messenger)
The following processes are therefore not covered by joint controllership:
- The process that takes place after the collection and transmission is within the sole responsibility of Meta
- The preparation of reports and analyses in aggregated and anonymised form is carried out as a Processor and is therefore within our responsibility
The contact details of the Controller and the data protection officer of Meta can be found here: https://www.facebook.com/about/privacy.
Further information on how Meta processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy. We transfer the data within the scope of joint controllership based on the legitimate interest pursuant to Art. 6 (1) f GDPR.
Information on the data security conditions can be found here. https://www.facebook.com/legal/terms/data_security_terms and on processing on the basis of standard contractual clauses can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum.
You can deactivate this tool via the Cookie Settings here and for logged in users at https://www.facebook.com/settings/?tab=ads#.
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)